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  • Writer's pictureLindsay King Culver

the holiday hustle: a small business guide


Christmas tree with lights and ornaments

The holiday season is sneaking up on us, and it's time to put on our thinking caps (or Santa hats), to make the most of this busy time. We all know that the holiday rush can be like a game of "Make or Break," but don't worry; just call me your strategic holiday elf. Below is a brief small business guide to help you navigate the holiday chaos.

First off, promotion and advertising - now's the perfect time to unleash your inner Santa and spread the word about your business. Consider hosting a holiday-themed event, such as a toy collection drive, a client-centric soiree, or offering special discounts that scream "festive savings." And if you've ever considered turning your loyal customers into holiday hype machines, it's time to make it rain candy canes – incentivize them to bring in friends and family.

Now, I can't stress this enough - social media is your jolliest sidekick. Platforms like Facebook, Instagram, and Twitter are where you can showcase your products or services. Create engaging content that draws in potential buyers and reminds them that you're the gift they've been searching for.

Let's brainstorm ways to outshine the competition, even in a marketplace more crowded than a shopping mall on Black Friday! I'd love the opportunity to sit down with you to learn more about your organization and help craft season-specific strategies that fit your business goals. Together, we can cook up creative ideas that are sure to increase brand awareness, authority, and expertise in your line of business.

The clock's ticking faster than a kid waiting for their presents! Don't miss the opportunity to boost your sales and build customer relationships before the "holiday push" window has come and gone. Drop us a line today at lindsay@flowbizcollective.com to schedule a meeting and ensure you're well-prepared for the holiday season rush.

Remember, failing to plan might land you on the naughty list. Let's make this holiday season the most fun and successful one yet!



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